digs mpls

digs is self-described as a “brick and mortar Etsy shop” located in Minneapolis, MN. Its products are handmade, unique, and created by vendors from all over the United States. In Feb. 2016 we were asked to spice up digs’ Facebook and Instagram presence. They considered their shoppers to be women ages 40-55, but they wanted to target a younger 20-35 year old crowd on their social media.

We took a bright, clean approach, pulling their all-lowercase logo through each post. We wanted the copy to feel more conversational and a little bit quirky. The following images are from the mock accounts we created to propose our ideas to digs.

Instagram (click on photos to view captions)